Polo GTI Date Drive
Thursday, 04 August 2011
In June, Silver Bullet Productions completed production on Ogilvy's latest new media campaign - Polo GTI Date Drive. As always, it was a great experience being part of the production team on one of Ogilvy's campaigns - where everyone was required to think (and work) outside the box!
Members of the public had the opportunity to enter the Date Drive competition, with winners getting the opportunity to test whether or not the Polo GTI contributed to 'make you more attractive'
Directed by Wayne de Lange, the small production team traveled between Cape Town and Johannesburg capturing competition winners on date night which included the opportunity to try out the new Polo GTI. Shooting form the hip, as usual - no scripts, no shotlists, no actors - the small production crew had to think quick and capture the essence of the campaign - Does the Polo GTI make you more attractive?
Some SA celebs and bloggers also joined this social experiment, a discovery that Polo GTI really does make you more attractive - by 27.8 %!
PRODUCTION CREDITS:
Director: Wayne de Lange (SBP)
Camera: Wayne de Lange (SBP), Hein de Vos, Robert Odendaal, Jacques Koudstaal
Editor: Jackie Viviers & Robert Odendaal
Animation & VFX: Anthony Duckitt (SBP)
Producer: Maria Strydom (SBP)
