Africa Fashion Week 2010
Monday, 05 July 2010
The highlight of the Joburg social calendar, Africa Fashion Week 2010 featured some of Africa's most awarded designers such as David Tlale, Kluk CGDT, Errol Arendz and Marianne Fassler. The four day fashion fashion extravaganza offers designers from South Africa and the rest of Africa a platform to showcase their designs. The event was shot by Silver Bullet Productions, and edited to form a 17 show spectacular.
A smaller highlights short of each show was edited for media purposes. Each show was also individually edited to form personalised designer show videos for online and DVDs. The DVD's and web videos were used by the designers to market and promote their distinctive labels online, allowing them to expand their reach beyond the event venue and local media to a broader overseas market.

