From Red Bull Media, by Jazz Kuschke (13 October 2016)
The production of Mad Mike Whiddett’s latest edit Conquer The Cape wasn’t without its challenges.
Firstly, Mike had driven BADBUL only a few times since 2014, at the 2016 Goodwood Festival of Speed and during the Magic Roundabout project. But then, he considers each of his five cars an extension of his body, so it took only a few corners to be back in the groove. Secondly, he didn’t have too much chance to recce the drive, due to the tight time constraints of road closures.
For the production team, time was also the biggest hurdle.
It’s a real pleasure when a progressive brand approaches us with a project that hits our sweet spot. So when KIA came knocking with a request to make a film series using the new KIA Sportage and energetic sports influencers, we were thrilled. A comfortable fit for Wayne, whose second nature is producing high quality sports content, the challenge was more about how to create sponsored sports content that tells a refreshing story; a true collaboration with our influential athletes and KIA.
‘Without a doubt, we’re going to witness a shift from obsessing over what advertising looks like, to what advertising feels like’ says Amy Kean*, head of futures at Havas Media. Silver Bullet recently produced seven short films for the new Nederburg website in collaboration with the digital agency, Liquorice Digitas LBi. The new Nederburg positioning, ‘There’s always a story in Nederburg’, paved the way for rich branded content. And three cheers to Nederburg for venturing away from traditional and numbing ‘ad land’, to a more emotive and entertaining terrain.
Every year the South African Society of Cinematographers (SASC) hosts the Visible Spectrum Awards to acknowledge outstanding local cinematography. This year there were over 150 entries and Silver Bullet were delighted when their in-house cinematographer / director, Wayne de Lange walked away with three awards for his corporate documentary and commercial cinematography. In addition to receiving Silver and Bronze Clio awards and a Bronze at Cannes, Saving Aslan, added a Silver Visual Spectrum Corporate Documentary award to its growing collection of accolades.
Now with the dust settling after Red Bull X-Fighters at the Union Buildings, we go a little deeper into the behind the scenes of this live production 1 Event 2 Hours of Live TV Production 17000 Fans 12 Riders 7.600 cubic meters of dirt 4 days setup and rehearsals at...
Wings for Life World Run 2015 behind the...