“Chase Your Dreams – No Matter What”
A global athlete campaign for Bridgestone and the Olympic Games spearheaded by the UK based agency, We are Fearless.
3 athletes. 3 stories. Spread out over 200 different assets across multiple platforms, including TV.
Josia Thugwane, the first black South African athlete to earn an Olympic gold in Atlanta in 1996.
Lawrence Brittain, won silver at the Rio Olympics – an impressive achievement as he overcame cancer less than two years earlier.
Caster Semenya, Olympic Gold winner at both the UK and Rio games needs no introduction.